Search engine optimization, or SEO, has been a buzzword in the digital marketing world for years now. Everyone with a website knows that they need to have it may not fully understand what is or the benefits of it.
At Revy Web Design, all the websites we build come with SEO, as if Google can’t find your website then what’s the point of building it? It’s like building a house in the middle of nowhere and not telling anybody your address, but still expecting people to find it. We will always tell Google that your new site exists, and give it an idea of the website’s structure and what each page is about.
But there is a lot more to SEO than just that. It’s something that businesses should continually invest in to stay ahead of their competition. Here are some of the top benefits of SEO and why it should be a crucial part of your digital marketing strategy:
1. Increased Visibility and Traffic
By optimizing your website for search engines, you can boost your ranking on search engine result pages (SERPs) for relevant keywords and phrases. This means more eyeballs on your website, which translates to increased visibility, more traffic, and ultimately more opportunities to convert visitors into paying customers.
2. Improved User Experience
Happy website visitors equals happy search engines, and that’s where SEO best practices come into play. By implementing techniques like speeding up your site, ensuring mobile responsiveness, and providing user-friendly navigation, you’ll be able to create a website that not only ranks well on search engines but also delivers a top-notch experience to your users. This means they’ll stick around longer, engage more with your content, and potentially convert into loyal customers.
3. Cost-Effective Marketing
Compared to other forms of digital marketing, SEO is relatively cost-effective. With the right strategy and execution, you can achieve significant results without having to spend a lot of money on advertising. We recently carried out our regular SEO package on an existing site and saw an increase in 85% of website visitors after our changes were made, we were even surprised by the results!
The results of SEO are long-lasting, which means you’ll continue to benefit from increased visibility and traffic long after your initial investment.
4. Better ROI
Think about it, when you target the right keywords and phrases, you’re attracting highly relevant traffic to your website. And when those visitors are more likely to convert into paying customers, that’s a recipe for success. Plus, as your website’s visibility and traffic increase, so does your revenue, which means an even better ROI for you! It’s like a snowball effect, the more you invest in SEO, the more it pays off in the long run.
5. Competitive Advantage
But here’s the kicker – if your competitors aren’t using SEO, you’ll be able to capture a larger piece of the pie and establish yourself as a leader in your industry. If you want to dominate your industry or online space and leave your competitors in the dust, then applying SEO will surely set you apart as your secret weapon.
By now you should realize that SEO is one of the keys to your website’s ongoing success. Investing in SEO can skyrocket your online visibility, traffic, and revenue. Think of higher rankings, better user experience, and a killer ROI – all at your fingertips. And the best part? You’ll be able to gain a competitive advantage over your rivals and establish yourself as the leader in your industry.
Whether you’ve got some SEO set up already or you’re new to the SEO game, we can help you out. Read about our SEO packages here or drop me an email at laura@revywebdesign.ca.
